Marketing Automation Services
Clearly Convey Your Brand Message Through Emails
We Understand the Art of Marketing Automation
Today’s marketing automation is not at all like it was even a half-decade ago. There is much more innovative technology that now effectively manages marketing processes and multifunctional campaigns. At the same time, these processes are managed across multiple channels, automatically. Yet, it’s more than just a “set it and forget it” process. Strategic marketing and ensuring a clear focus with targeted goals is the name of the game.
When done right, here’s how you benefit…
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
- DemandGen Report
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads
- The Annuitas Group
Through advanced marketing automation, your business can target customers with automated messages across emails, social platforms, web messaging, and even text. At Convergent1, we strategize with our clients to develop and set up targeted messages that can be sent automatically, according to customer responses and sets of workflow instructions.
Making Your Online Campaigns Work
Our firm uses email marketing automation to automate digital campaigns and sales activities to help increase your ROI and maximize efficiency. When this tool is used effectively for handling repetitive tasks, your staff is free to go about focusing on more pressing tasks to further advance the business. Yet, the best benefit is that marketing automation greatly reduces human error.
Top Benefits of Marketing Automation
- Increased lead generation
- Ability to measure overall ROI for your campaigns
- Nurturing and scoring
- Increased cost-effectiveness
- It’s time-saving
- Can scale alongside your business as it grows
Connect with Convergent1
If you’re ready to put an end to “email blasts” and start conversations that lead to conversions, you can go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. For instance, you can send every lead just the right information at critical points in their unique buying process. Our automation strategies also notify salespeople to act at just the right time.
Overall, our marketing automation services help engage targeted leads at critical points and cuts through the noise of inaccurate messages and sales rhetoric. Instead, we work to help you stand out, and then provide the data to prove it!
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
- Nucleus Research
63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value of driver of marketing automation.